We all judge a book by its cover - so let’s make sure the cover looks good. A strong visual identity is the building block of a successful brand. I work with clients to uncover their goals, and work to create a visual strategy that can come to life across all touchpoints.
Nike
Offsite Branding
The Nike Digital Targeted Communications team requested custom branding for their annual winter offsite. The goal of the event was to inspire a new direction digitally for Nike and help craft a future vision for the newly restructured team. Leadership asked for a visual center that felt modern, futuristic, and clean that could be applied across all aspects of the offsite - presentations, physical printouts and collateral, event signage, etc.
Brand Keywords:
Futuristic, clean, modern
Final Deliverables:
Logo mark, color palette, font selection, Keynote slide template
NBA Players Association x Goalsetter
Brand Concept Exploration
Goalsetter is a digital banking service that provides financial education to kids and teens who partnered with the NBA Players Association on DRAFTED, an initiative to increase financial literacy for youth in marginalized communities. The leadership team asked me to create some initial exploratory concepts for the initiative to help solidify participation + support from key stakeholders.
Brand Keywords:
Fun, youthful, loud, sporty, modern
Final Deliverables:
Exploration of logo + submarks, color treatments, social media graphic templates
Talk Sex Podcast
Brand Building
TalkSex™ with Gabriela Rosa is the podcast where reproductive health, science, education, self-discovery, love, and lust meet. Led by Harvard University awarded scholar, author, and fertility expert Gabriela Rosa, the podcast explores the nuances around sex, pleasure, and sexual satisfaction. The team asked for a branding approach that elevated the brand and spoke to their target audience, women in committed relationships struggling with sex and fertility.
Brand Keywords:
Sexy, mature, elevated, approachable, warm
Final Deliverable:
Logo, color + fonts, illustrated elements, social media graphic templates
The Conversationalist
Brand Building
The Conversationalist is a non partisan educational platform empowering Gen Z to break out of their echo chambers, have difficult conversations, and unify together. Inheriting a world of polarization, our community of 70,000 young people is committed to unifying across differences. The team asked for branding that spoke to the Gen Z target audience that could be adapted across numerous digital touchpoints.
Brand Keywords:
Bold, clean, professional, fun, politically neutral
Final Deliverable:
Logo + submark, color + fonts, email newsletter template, social media graphic templates
Created in partnership with Oui Create Studio
